For the executive in you and me

It's perfectly fine to create a useless toy, but please be honest about it.

That's why Canadian firm Interactive Toy stole our hearts tonight at CES Unveiled, a media event previewing some of the technologies that will be on display when CES opens its doors to the public on Thursday morning.

"It's the kind of toy that executives play with when they close the doors of their offices," sales manager Collin Neal summarized the target audience for the model helicopter that he displayed.

The gadget has a patented part on its dual rotors that makes it highly stable. But as a gadget freak, do you really care? All you see is $69 toy for grown-up boys (there is also a smaller $59 version).

The device will fly for 7 to 12 minutes and comes with a build in rechargeable battery. The company is currently looking for distributors.

Interactive toy's helicopter in mid air, an pursued by a Reuters TV camera man.

Tags: CES, CES blog, model toys, model helicopter, remote helicopter, interactive toy